Dodge a macro-name conflict with Perl.
Some versions of Perl export a macro named HS_KEY. This creates a
conflict in contrib/hstore_plperl against hstore's macro of the same
name. The most future-proof solution seems to be to rename our macro;
I chose HSTORE_KEY. For consistency, rename HS_VAL and related macros
similarly.
Back-patch to 9.5. contrib/hstore_plperl doesn't exist before that
so there is no need to worry about the conflict in older releases.
Per reports from Marco Atzeri and Mike Blackwell.