VIS.X® Identity Intelligence

Sociodemographic targeting focuses on consumer characteristics such as age, generation, gender, income, and nationality to select advertising environments. Within the VIS.X® platform, the direct integration and innovative combination of various high-quality Data Management Platforms (DMPs) ensure exceptional audience reach.

Contextual advertising places digital ads based on keywords and context within editorial environments. Direct integrations with strong partners like IAS guarantee effective contextual advertising for high-impact campaigns.

Alternative ID technology provides a unique user ID that allows AdTech companies to identify users and track their web activities without relying on third-party cookies.

Third-party cookies track your browsing behavior across multiple websites, offering an ideal anchor for effectively targeting audiences.

Based on VIS.X® Identity Intelligence, VIS.X® Audiences connects user identities and signal data into unified profiles, enabling the real-time activation of data-driven audience segments across devices and domains.