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    • StackAdapt API Reference Docs
    Extend the functionality of the StackAdapt platform through APIs to enable fully customizable and configurable media buying and reporting experiences.
    With StackAdapt APIs users can create, read, update or delete their programmatic campaigns and other assets required to enable your programmatic strategy. StackAdapt APIs can also be leveraged to build bespoke reporting functionalities which can be leveraged to understand your spend within the StackAdapt ecosystem.
    REST

    RESTful read-only API to fetch reporting data broken up by several dimensions and metrics to understand your programmatic campaigns’ spend and effectiveness.

    GraphQL

    GQL API to extend the StackAdapt platform’s execution capabilities. Use the API to create and manage your programmatic spend through StackAdapt.

    Pixel API

    Send Pixel events server-to-server to track conversions and generate audiences without needing to install the StackAdapt pixel on your website.

    Data Taxonomy API

    Data Taxonomy API for secure data sharing and audience synchronization across platforms and third-party data providers.

    MCP Server

    A secure portal for AI agents to interact with the StackAdapt platform, powered by the GQL API. Connect with Claude or ChatGPT in minutes.

    Warning:
    StackAdapt REST API write operations are officially deprecated. Migrate write integrations to the GraphQL API — see the V2 REST to GraphQL migration reference.
    You must authenticate API calls by attaching the X-AUTHORIZATION header.
    REST Auth Header
    json
    "X-AUTHORIZATION": "API_KEY"
    You must authenticate API calls by attaching the AUTHORIZATION header.
    GraphQL Auth Header
    graphql
    "Authorization": "Bearer <YOUR_API_TOKEN_HERE>"
    If you don't have an API key, please reach out to StackAdapt.
    You must authenticate Pixel API calls by including your universal pixel ID in the request parameters.
    Pixel API UID
    http
    GET /saq_pxl?uid=<YOUR_UNIVERSAL_PIXEL_ID>
    You must authenticate API calls by attaching the AUTHORIZATION header.
    GraphQL Auth Header
    graphql
    "Authorization": "Bearer <YOUR_API_TOKEN_HERE>"
    If you don't have an API key, please reach out to StackAdapt.
    To ensure our platform remains stable and fair for everyone, all StackAdapt APIs are rate-limited. In a case of hitting the limit, you will receive an error code 429.
    View scenarios and usage for all APIs
    REST Scenarios >
    GQL Scenarios >
    Pixel API Request Examples >
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