Improve Digital Marketplace
Marketplace provides a direct and efficient path to premium demand. Curation routes your inventory to proven, high-value buyers.
Meet your advertising challenges by combining high-quality environments, sustainable targeting solutions, creative capabilities & local support.
Marketplace’s unique position
Curation
Campaigns
Single UI
Common booking flow for deals or direct campaigns.
Direct path
Between media buying and Improve publishers.
Centralized and consolidated
Reporting across the full media path.
Omnichannel solutions
All formats
Web banner, video & rich media+12bn
Improve Digital history is tightly coupled with web and mobile web. All formats and sizes are available from display to video but also native and rich media.
In-App, gaming & rewarded+15bn
Azerion has been acquiring lots of companies specialized in games. This has lead Improve Digital to onboard significant In-App inventory for all media types.
Connected TV (CTV)+3bn
Azerion has signed multiple deals and partnerships with TV manufacturers such as Samsung or LG and Improve also contains some other CTV publishers.
Audio+1bn
With the acquisition of Targetspot in 2022, Azerion has been leading the run in the audio landscape. The variety of this inventory is taking many forms from podcast to radio streaming but also to connected devices in multiple environments (connected speakers, cars, etc.)
Digital Out Of Home (DOOH)+2M
Improve Digital is connected to multiple type of DOOH publishers including screen owners and CMS. Current integrations are based on the latest oRTB 2.6 protocol and include a creative approval process.
All devices
Mobile | Tablet | Desktop | CTV
All platforms
Web | In-App | Mobile Web
Connected
to all major
DSPs
Improve Digital SSP is available in 40+ DSPs for all mediatypes, all around the world.
There are different types of integrations mainly based on oRTB protocol and including PG, automated deal synchronization via API and PMP.
Advanced targeting
through pre-profiled clusters
We are able to activate pre-built and validated audiences, defined by digital behavior, consumption affinity and contextual signals.
This allows us to reach the right user without the need to build segments from scratch, accelerating time-to-market and maximizing campaign performance.
- 8500+ segments, including IAB categories, Persona Audiences, Demographics and Custom Audiences
- 650 million + daily unique IDs
- 2 hours refresh rate
- 50+ language support
- Instant recommendations on best segments:
AI-Powered
Audience
Recommendation
3-4 weeks of pre campaign effort turned into 3-4 minutes with AI
Insight-driven tool to understand and refine client segmentation.
150+ Persona-based audiences designed for optimal reach and highly accurate recommendations.
API Based
Improve Marketplace is entirely based on a semi public API allowing authorized parties to retrieve or push data in it.
This architecture ensures secure, controlled access while enabling seamless integrations with external partners and internal tools.
Brand-safe & fraud-free
We partner with Oracle, one of the industry-leading tech providers (Grapeshot, MOAT & Oracle Advertising Bot Filtration).
This ensures that your ads are seen by real people on brand-suitable advertising spaces, with appropriate contextual content.
