Bring the Power of the Open Web to Your AI Ecosystem

Move beyond the bidstream.

An enterprise MCP server for next-gen programmatic advertising

Equativ's Model Context Protocol (MCP) server gives your autonomous AI agents secure, direct access to global premium inventory, real-time curation, and programmatic scale with zero custom engineering required.

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Reimagine Programmatic With Agentic AI

Transform the way you plan, execute, and optimize with intelligent, automated solutions built to drive real impact. Our Agentic AI suite empowers you to move beyond manual workflows, unlocking real-time performance gains and giving you more time to focus on what matters most: strategy, innovation, and measurable results.

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From Prompt to Placement: How it Works

The era of manual logins and lever-pulling is over. Equativ bridges the gap between LLMs and media buying, allowing your internal AI agents to navigate the fragmented open web and execute outcome-based planning in seconds.

One prompt, full strategy

Give your AI assistant immediate context. A single prompt in Claude can leverage our MCP server to securely browse use-case catalogs, pull live inventory availability, and draft a multi-channel strategy, all within a single chat interface.

Go beyond the bid

Stop competing on pure execution speed. Equip your agents with the real-time data needed to autonomously optimize campaigns for attention metrics, carbon emissions (sustainability), or premium CTV performance.

Enterprise-grade & secure

Build with confidence. Connect your LLM workflows to Equativ’s global marketplace through a secure, standardized protocol that respects data privacy and publisher sovereignty.

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Diagram of Equativ as the media platform connecting brands and agencies to LLM platforms

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Curious how the open web meets AI-driven advertising? Get in touch—we’d love to show you how Equativ is building the next era of media.