Learn to:

• Make sense of complicated business concepts
• Improve your critical thinking skills
• Apply managerial economics to make sound managerial decisions

The easy way to make sense of managerial economics

Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

• Managerial Economics 101 — get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
• Whose side are you on? — make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
• Know your rivals — find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
• Risky business — discover how to execute your mission and maximize profit in a world of risk and uncertainty

Open the book and find:

• Tips to increase profit
• Input vs. output and production costs vs. supply
• The lowdown on price discrimination
• Techniques to help you balance your profit goals with the goals of your employees
• Managerial mistakes (and how to avoid them)
• Critical concepts you'll want to remember

Learn to:

• Make sense of complicated business concepts
• Improve your critical thinking skills
• Apply managerial economics to make sound managerial decisions

The easy way to make sense of managerial economics

Does the study of managerial economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts and explains to you in plain English how managerial economics enhances analytical skills, aids in problem-solving, and assists rational decision making. If you're enrolled in business courses or a manager already in the corporate world looking for a refresher, Managerial Economics For Dummies has you covered.

• Managerial Economics 101 get an easy-to-understand intro to fundamental aspects of managerial economics and the theory of price determination
• Whose side are you on? make sense out of the relationship between price and quantity to understand why consumers are willing to purchase more at lower prices (and how business owners can influence that relationship)
• Know your rivals find out how to determine price in situations ranging from an extremely large number of rivals (perfect competition) to no rivals (monopoly)
• Risky business discover how to execute your mission and maximize profit in a world of risk and uncertainty

Open the book and find:

• Tips to increase profit
• Input vs. output and production costs vs. supply
• The lowdown on price discrimination
• Techniques to help you balance your profit goals with the goals of your employees
• Managerial mistakes (and how to avoid them)
• Critical concepts you'll want to remember